Duneland Escape: The South Shore Marketing Campaign of the 1920's

The campaign in the '20s, designed to increase South Shore Line ridership, included advertising, printed materials, a newsletter, and most notably, the posters. Artist Mitch Markovitz and historian Steve McShane with the Calumet Regional Archives at Indiana University Northwest speak about the artwork used to promote the South Shore Line in a historical context. This program is in conjunction with the Interurban Trains & Tourism exhibit. While adults attend this program in the gallery, children can participate in the Dream Train workshop in the NIPSCO Art Education Studios. Also, copies of Moonlight in Duneland, an anthology of the advertising art of the Chicago South Shore and South Bend Railroad, will be available for purchase in the LCA Gallery Shop.

This program is in conjunction with Interurban Trains & Tourism which is part of the Burnham Plan Centennial.

The Lubeznik Center joins hundreds of other organizations as a program partner in this widespread event during 2009. The Burnham Plan Centennial celebrates the Bold Plans and Big Dreams that shaped metropolitan Chicago for the past century and challenges our region's communities, leaders and institutions to build on the success of the Burnham Plan and act boldly together to shape our future.